Tune acquisition like a system,not a spreadsheet.
Norfolk Royal Inc unifies ad-channel signals and footwear-apparel trade flows in one control loop: one half optimizes CPI, the other half optimizes sourcing, fulfillment, and trade risk.
Built as a dual-engine control stack
One engine for CPI stability, one for footwear-apparel trade efficiency, both designed for explainable and scalable execution.
Adaptive pacing that learns channel elasticity and keeps CPI stable as inventory shifts.
Track SKU velocity, replenishment windows, and margin shifts for footwear-apparel trade in real time.
Detect traffic fraud and trade anomalies together, including suspicious returns, order outliers, and fulfillment drift.
Want a calibration run on your campaigns?
We’ll map your channel mix, quantify drift, and propose a safe optimization sequence — no black-box promises, just measurable control.